For immediate release

Jim Graham
Desert Dingo Racing
Ph. 831.234.4337

Folsom Straw Hat Pizza Sponsors Race Team, Offers Race Weekend Pizza Deal to Prairie City Teams and Fans

APRIL 9, 2010, FOLSOM, CALIF. --
Straw Hat Pizza in Folsom announced today that it's sponsoring Desert Dingo Racing at the April 17-18 VORRA races at Prairie City and is offering all race teams and fans a special deal on pizzas delivered to the race track.

"We're big fans of off road racing, lots of teams stop by on their way out to the track and we see this as an opportunity to make it easier for everyone to enjoy pizza at the races," said Larry Lancelle, owner of the Straw Hat outlet at 1870 Prairie City Road in Folsom.

Race teams and fans ordering pizzas and drinks delivered to the race course will get a 10% discount Friday through Sunday. The discount also applies to customers who pick up pizzas at the restaurant and mention the "Prairie City Special" when ordering. Phone orders can be placed by calling 916-351-5888.

Lancelle is also sponsoring Desert Dingo Racing, a Baja 1000 race team that competes locally in the Stock Bug class. The team's '69 VW Beetle will be among several old school Volkswagens coming in from around the state to compete in "Bug Invasion I", celebrating the return of stock VWs to the Valley Off Road Racing Association (VORRA) 2010 season.

"Like Larry, we're very community oriented and greatly appreciate his support for the team," said Desert Dingo co-founder Jim Graham. "Being able to order pizza and have it delivered to the pits is a tremendous time saver and allows us to focus on prepping the car between races."

Desert Dingo Racing campaigns a 1969 Volkswagen Beetle in off road races in the U.S. and Mexico. The team is the official World Diabetes Day Baja 1000 race team and works with the International Diabetes Federation to raise money for diabetes education and awareness programs. Two Desert Dingo team members have Type 2 diabetes and several other team members have a history of the disease in their families. The team makes the car available for public events and distributes thousands of hero cards with the warning signs of diabetes printed on the back in English and Spanish.

The white No. 1107 VW will sport Straw Hat Pizza logos and the team will distribute "Prairie City Special" promotional flyers at the event.

A high resolution photo of the Desert Dingo race car can be downloaded here: . Desert Dingo Racing will be live blogging the Prairie City race at and twittering at .

About Desert Dingo Racing
Desert Dingo Racing is a team of high tech professionals based in Santa Cruz and Silicon Valley who campaign a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day Baja 1000 race car and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more, visit

About Folsom Straw Hat Pizza
Folsom Straw Hat Pizza is located at 1870 Prairie City Road in Folsom. The phone number is 916-351-5888.

Opening its doors for the first time in San Leandro, a small town on San Francisco Bay, Straw Hat began serving its trailblazing "Genuine California Pizza" on July 10, 1959. It was an unrivaled pizza with a layered, flaky crust, the freshest toppings, light sauce, and six kinds of naturally aged cheese. Straw Hat's California creation was unlike any other pizza. It was crisper and tastier, and it satisfied a "Left Coast" appetite for fresher, lighter, and more unique offerings. Little did anyone realize at the time, but Straw Hat was on the cutting edge of a taste trend that would last for more than five decades to come.

The first Straw Hat restaurants were modest but lively hangouts with hard bench seating, bright red carpets and flocked wallpaper, and they were a special place for people of all ages. Along with its unique menu and ice cold beer, each establishment featured old-time movies, free Charlie Horse rides for kids, and often showcased local banjo bands. People drove for miles to visit Straw Hat. And every Straw Hat restaurant's top priority was meeting and exceeding its guests' expectations the motto was "people- pleasing pizza." By 1969, Straw Hat had added a bountiful salad bar was known as the Straw Hat Pizza Palace with locations up and down the California Coast and throughout Southern California.

In the Seventies, Straw Hat introduced its soon-to-be famous Hot Hat stuffed sandwich. The Hot Hat may have had a strange sounding name at first, but it quickly became a best seller, which to this day, remains a hallmark of the brand. As its menu expanded, so did the chain. In the later part of the decade, Straw Hat took on an entirely new look with updated buildings, colors, and logos. And with this new look, Straw Hat was once again on the cutting edge of the industry and was one of the fastest growing restaurant chains in the world. To grow and still maintain its high standards and guest service, Straw Hat, at that time part of the Saga Corporation, introduced a model franchising program. The company developed and implemented some of the best training, quality, service and cleanliness programs which were the envy of the business, and remain in place today.