For immediate release

Jim Graham
Desert Dingo Racing
Ph. 831.234.4337

Dixon & Son Tires Sponsors Desert Dingo Racing

2010 Off-Road Racing Season

Santa Cruz County team competes in annual Baja 1000 in Mexico

March 29, 2010, Watsonville, Calif. -- Dixon & Sons Tires, Inc. announced today that it is sponsoring Desert Dingo Racing’s 2010 off road racing season, including the Baja 1000 in Mexico in November 2010.

"Off road racing is the ultimate test for a set of tires," said Dixon & Son owner Dusty Dixon. "We like what Desert Dingo does, on the race course and in the community and we're proud to support their race program."

Desert Dingo Racing campaigns a 1969 Volkswagen Beetle in off road races in the U.S. and Mexico. The team is the official World Diabetes Day off road race team and works with the International Diabetes Federation to raise money for diabetes education and awareness programs. Two Desert Dingo team members have Type 2 diabetes and several other team members have a history of the disease in their families. The team makes the car available for public events and distributes thousands of hero cards with the warning signs of diabetes printed on the back in English and Spanish.

"Reliable tires are key to keeping us competitive and in the race, particularly when a flat can mean the difference between winning and losing said Mike Aquino, co-founder of Desert Dingo Racing. "The team at Dixon & Son has already helped us on our third run at the Baja 1000 and we're looking forward to working closely with them during our 2010 race season."

The team finished the 2009 race season third in class is ranked third in the Southern Nevada Off Road Enthusiasts (SNORE) racing series in the Stock Bug class, and completed 182.5 miles in this year's Baja 1000. The team resumes racing this month with a short course race hosted by the Valley Off Road Racing Association (VORRA) in Rancho Cordova.

About Dixon & Sons Tires
Dixon & Sons Tires, founded in 1972, has been a Yokohama, Toyo and all major brands service center to customers in Santa Cruz, Monterey and San Benito Counties.

About Desert Dingo Racing
Desert Dingo Racing is a team of high tech professionals based in Santa Cruz and Silicon Valley who campaign a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day off road race car and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more, visit